Making The Most Of Marketing In A Downturn

Law360, New York (July 27, 2009, 2:58 PM EDT) -- The definition of shock is a boardroom of partners who have just analyzed their latest profit forecasts. Sweat trickles down their furrowed brow as they realize their salaries, bonuses, promotions and jobs could be in jeopardy.

This fear inevitably causes a knee-jerk reaction and all spending comes under scrutiny and is inexorably slashed. Inevitably, the CMO (if lucky enough to be in the room) is in the corner of the board room shaking their head as they begin to realize it’s going to be their budgets...
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