Mobile Marketing And The TCPA

Law360, New York (April 8, 2010, 12:47 PM EDT) -- As any parent already knows, text messaging is an enormously popular mode of communication and is rapidly becoming more pervasive every day. In 2008, cell phone subscribers sent over a trillion text messages worldwide and, on average, 357 texts were sent compared to 204 phone calls per cellular phone subscriber on a monthly basis.

Fueled by rapid market adoption, coupled with the benefits of presenting custom-tailored services and offerings directly to consumers, companies have begun to implement mobile marketing campaigns with increasing frequency.

Those initial efforts...
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