Groups Urge US, EU To Review Online Ad Privacy Systems

Law360, New York (September 8, 2011, 3:58 PM EDT) -- A coalition of consumer groups on Thursday warned the U.S. Federal Trade Commission and European officials that proposed self-regulatory systems designed to make companies accountable for online behavioral advertising — which involves tracking consumers' Internet activities to deliver targeted ads — weren't strong enough.

In a Thursday letter, the Transatlantic Consumer Dialogue urged European Union and U.S. officials to investigate and address new threats to consumer privacy from the growth of real-time online activity tracking, commit to developing a global common standard for protecting privacy online,...
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