DDS, MediaBank Join Forces For $100B Ad Platform

Law360, New York (September 26, 2011, 1:46 PM EDT) -- Rival advertising technology providers Donovan Data Systems Ltd. and MediaBank LLC announced Monday plans to merge and form MediaOcean, the largest independent company of its kind in the world and which will let clients manage more than $100 billion worldwide.

The companies said their goal was to create a single, neutral and universal operating system for advertising and “address dramatically changing industry needs at a critical juncture.” The move comes at a time when Google Inc. in particular is making major headway in the advertising sector....
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