Ad Execs Urge Congress To Stay Flexible On Online Privacy

Law360, New York (October 13, 2011, 3:40 PM EDT) -- Online advertising executives on Thursday sought to convince a House subcommittee that new legislation on consumer privacy was not a “single-bullet” solution and that industry self-regulation and consumer education remained vital.

During a hearing before the House Commerce, Manufacturing and Trade Subcommittee aimed at understanding consumers’ expectations about online privacy, executives from Microsoft Corp., Evidon Inc., the Direct Marketing Association, and other organizations laid out several industry initiatives — including the development of browser settings to block tracking and mechanisms that allow consumers easier access to...
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