Merck Accused Of Using 'Madagascar 3' To Illegally Target Kids

Law360, New York (June 20, 2012, 5:39 PM EDT) -- A public health nonprofit asked the Federal Trade Commission on Wednesday to investigate Merck & Co. Inc.'s use of cartoon characters from the film "Madagascar 3" to market children’s allergy medicine, arguing that the practice violates a long-standing FTC precedent.

The Public Health Advocacy Institute attacked Merck’s use of the characters to advertise over-the-counter chewable Children’s Claritin tablets and grape-flavored syrup, and claimed that the marketing might encourage children to overconsume the medication, according to a letter backed by 10 other nonprofit organizations.

“We’d like the...
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