Merck To Pay Up To $10M To Settle Coppertone False Ad Suit

Law360, New York (September 24, 2012, 4:29 PM EDT) -- Merck & Co. Inc. settled a consumer class action on Friday in New Jersey federal court, agreeing to pay up to $10 million over allegations that the company deceived consumers with advertisements touting the ultraviolet radiation protection provided by its Coppertone sunscreen.

The pharmaceutical company will pay between $3 million and $10 million to a nationwide class of Coppertone customers, as well as relabel its sunscreens to remove its misleading claims, according to the settlement.

Merck's agreement encompasses Coppertone products marketed as providing protection against the...
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