Ad Watchdog Wrong On Sleep Aid Claims, Review Panel Finds

Law360, Chicago (November 13, 2013, 5:21 PM EST) -- A review panel for the advertising industry’s self-regulator has found that Meda Consumer Healthcare Inc. can back up certain claims it made about a sleep-inducing dietary supplement, partially overturning a recommendation that faulted the company’s ads, according to a decision released Wednesday.

The National Advertising Review Board, the appellate unit of the Better Business Bureau’s National Advertising Division, determined that Meda provided a reasonable basis to support claims that its “MidNite PM” supplement can promote “faster” sleep and allow users to “wake without grogginess” — claims...
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