Brand Battles: 'The Hobbit,' Google, Instagram

Law360, New York (December 20, 2013, 4:46 PM ET) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, the owners of J.R.R. Tolkien's characters embark on a trademark journey, two companies try to shatter Google's "Glass" and Instagram doesn't like a rival "gram" mark.

Board of the Rings

Days after the release of “The Hobbit: The Desolation of Smaug,” the owners of much of the intellectual property from J. R. R. Tolkien's famed fantasy novels launched a different kind of quest at the TTAB.

The Saul Zaentz Co. — doing business...
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