IP Playbook Can Save Companies From 'World Of Hurt'

Law360, New York (May 8, 2008, 12:00 AM EDT) -- Having a formal intellectual property strategy in place is critical to prevent a company from losing its competitive edge in costly and time-consuming lawsuits or, worse yet, from turning over the keys to its business.

Intellectual property experts say lawyers need to take a more proactive approach with how they handle their clients’ inventions because companies without an IP playbook are not going to be able to survive in today’s global economy.

Microsoft Corp.’s director of IP strategy, Mark Ramberg, said at a licensing conference last...
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