Wal-Mart Settles Trademark Fight Over Smiley Face Logo
Designer Franklin Loufrani, who created the “Happy Face” design in the 1970s, and his licensing company, The Smiley Co. SPRL, launched the suit against Wal-Mart in May 2009 after the Trademark Trial and Appeal Board sustained Wal-Mart's opposition to Loufrani's trademark application.
The parties filed a stipulation Thursday asking an Illinois...
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