Grappling With Keywords In The 4th Circ.
Rosetta Stone offers language-learning products and services, and obtained several corresponding federal registrations for “ROSETTA STONE”-related marks. Google operates the world’s most utilized Internet search engine, www.google.com. In connection with its search engine, Google offers the “AdWords” program, which “auctions” terms (e.g., “ROSETTA STONE”) as keywords that will trigger sponsored advertisements...
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