Analysis

Throwing Shades: 3 Rulings On Color TMs You Need To Know

Law360, New York (October 19, 2017, 8:47 PM EDT) -- Deere & Co. won a major trademark ruling last week over the green-and-yellow color scheme of its John Deere tractors, but suing over colors is still no easy feat.

Following a bench trial, a federal judge ruled on Oct. 13 that a rival company called Fimco Inc. had both infringed and diluted Deere's trademark rights by using similar colors on pesticide sprayers. The use of the colors on tractors, which Deere has employed for decades, was a distinctive and "famous" trademark, the judge said.

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