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Google rankings probe sees EU watchdog engineer extensive DMA wiggle room

By Lewis Crofts and Nicholas Hirst ( November 13, 2025, 17:10 GMT | Comment) -- The fairness of Google’s ranking beyond instances of self-preferencing are now in EU antitrust enforcers' cross-hairs, signaling a broadening interpretation of a law initially focused on the search-engine favoring its own services. An investigation opened on Thursday into demoting news sites carrying sponsored content shows officials exploiting an additional avenue to oblige Google to rank fairly — a move the company might say oversteps the legal line.Google’s big fight with the EU has been over how it promotes its own services to the detriment of competitors, but an investigation started on Thursday into how it demotes news sites carrying sponsored content shows the European Commission pursuing broader ranking changes — even where Google’s own services aren’t present....

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