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Bimbo, Wickbold secure CADE approval for “Tá Pronto!” brand divestment

( September 25, 2025, 17:18 GMT | Official Statement) -- MLex Summary: Bimbo do Brasil and Wickbold have received antitrust clearance from CADE for the upfront buyer of the “Tá Pronto!” brand — a required remedy in Bimbo’s acquisition of Wickbold’s baking business. As part of the concentration control agreement (ACC), Wickbold committed to divest the brand and related assets to one of its current tortilla suppliers, ensuring continued market competition. The buyer met all operational, financial and logistical requirements and the disinvestment was approved by CADE’s Tribunal.See the Official Journal publication in portuguese:...

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