A European court on Wednesday rejected OpenAI's bid for another shot at registering its name as a trademark, finding the term focused too heavily on describing artificial intelligence and related tech that the company offers.
Law360 UK
Intellectual Property
THURSDAY, JULY 16, 2026 Law360 iOS App Law360 Android App Follow Law360 on Facebook Follow Law360 on LinkedIn Follow Law360 on Twitter

TOP NEWS

OpenAI Name Too Descriptive For TM, EU Court Says

By Max Austin

A European court on Wednesday rejected OpenAI's bid for another shot at registering its name as a trademark, finding the term focused too heavily on describing artificial intelligence and related tech that the company offers.

Read full article » | Save to favorites »

Gap Unit Fails To Stop Vetements' 'Spinning' Windmill TM

By Max Austin

Fashion brand Vetements has persuaded European officials to reject a bid by a Gap athleisure subsidiary to block a trademark application for a windmill-shaped logo, as it found that consumers would immediately be able to tell the two brands apart. 

Read full article » | Save to favorites »

Halozyme Can't Block MSD From Selling Cancer Jab In Europe

By Hanna Vioque

A Dutch court refused to grant Halozyme an injunction against Merck Sharp & Dohme stopping it from marketing a cancer jab in a slew of European countries, ruling that the rival hadn't made any promises to avoid the market while the case was ongoing.

Read full article » | Save to favorites »

LITIGATION

Photographer Sues Luxury Lifestyle Co. Over Image Use

By Max Austin

A photographer has sued Fairfax & Favor over allegations that the English luxury brand has continued using his copyrighted work beyond the terms of their initial licensing agreement and has profited from doing so without his consent. 

Read full article » | Save to favorites »

Security Co. Accuses Distributor Of Selling Copycat Tech

By Hanna Vioque

A security firm has accused its U.K. distributor of copying its unregistered rights in two security towers used for autonomous 360-degree surveillance, after allegedly identifying products that looked similar to its own in a LinkedIn post.

Read full article » | Save to favorites »

Brief

Google's Attack On Cloud Computing Patent Meets Pushback

By Jamie Lennox

A U.S. company has defended its data processing patent amid an ongoing infringement claim against Google, urging a London court to dismiss the tech giant's argument that the patent contains nothing inventive.

Read full article » | Save to favorites »

EXPERT ANALYSIS

Who Owns The Data Behind The Beautiful Game?

Every match at the 2026 FIFA World Cup generates enormous volumes of information that can improve performance, enhance fan engagement and create new revenue streams, but that same data can also create significant legal exposure if rights and responsibilities are not clearly defined, say attorneys at Morgan Lewis.

Read full article » | Save to favorites »

Promo that reads Supreme Court Term in Review. What You Need to Know. With a photo of the Supreme Court underneath gray blue promo that reads Law360 Pulse Lawyer Satisfaction Survey

LAW FIRMS IN TODAY'S NEWS

11 South Square

8 New Square

Bristows LLP

Hogarth Chambers

Lewis Silkin

Lindsay & Allen

Mishcon de Reya

Morgan Lewis

Stephenson Harwood

Three New Square

COMPANIES IN TODAY'S NEWS

Amazon.com Inc.

Athleta LLC

Bloomingdale's Inc.

Federation Internationale de Football Association

Fox Corp.

Google LLC

Liga Nacional de Futbol Profesional

LinkedIn Corp.

Merck & Co. Inc.

OpenAI OpCo LLC

Swarovski AG

The Gap Inc.

GOVERNMENT AGENCIES IN TODAY'S NEWS

European Union

European Union Intellectual Property Office

General Court of the EU

U.S. Court of Appeals for the Federal Circuit

U.S. Supreme Court

UK High Court

UK Intellectual Property Office (IPO)