EU Court Rejects Expansion Of Adidas 3-Stripe Trademark

Law360 (June 19, 2019, 1:23 PM EDT) -- A European Union court on Wednesday rejected Adidas AG's efforts to secure broader trademark rights to its closely guarded three-stripe mark, ruling the sought-after design wasn't distinctive.

An EU court denied Adidas's effort to secure broader rights to its three-stripe trademark. The bloc's General Court invalidated a trademark registration the German sportswear giant secured in 2014 on "three parallel equidistant stripes of identical width" that are applied on a product "in any direction."

"Adidas does not prove that that mark has acquired, throughout the territory of the EU, distinctive character following the use which had been made of it," the court...

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