Sports Teams Need A TCPA Game Plan

By James Sammataro, Brian Frontino, Arjun Rao and Jessica Rabinowitz (August 16, 2018, 12:29 PM EDT) -- Fan engagement is critical. It builds brand loyalty, expands fan bases and fills stadium seats. Just as they do on the physical field, professional teams now compete in the digital arena for fan attention. They deploy an array of mobile, digital and social media initiatives, including text message engagement....

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