Marketing Basics For Solo Practitioners And Small Law Firms

Law360, New York (February 10, 2017, 2:19 PM EST) -- Whether you are just starting your practice or are already established, effective marketing is essential to building and maintaining a successful practice. Yet, marketing is a discipline that most attorneys have little experience with or interest in. What follows is a discussion of five primary marketing initiatives, which, if done properly, will get you well on your way to effectively marketing your practice in the 21st century: branding, website development, search engine optimization, publicity and referrals.

Branding

Matthew Horn (left) and Ryan Caltagirone,

co-founders of Legal Services...
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