Law360, New York (February 10, 2017, 2:19 PM EST) -- Whether you are just starting your practice or are already established, effective marketing is essential to building and maintaining a successful practice. Yet, marketing is a discipline that most attorneys have little experience with or interest in. What follows is a discussion of five primary marketing initiatives, which, if done properly, will get you well on your way to effectively marketing your practice in the 21st century: branding, website development, search engine optimization, publicity and referrals.
Matthew Horn (left) and Ryan Caltagirone,
co-founders of Legal Services...