June 29, 2026
The U.S. Supreme Court's decision to hear a trademark fight over PepsiCo's "Mtn Dew Rise Energy" drink gives the justices a chance to clarify when juries, rather than judges, should decide whether a mark is inherently strong — a narrow question that attorneys say could affect how often infringement cases survive summary judgment.
June 29, 2026
The U.S. Supreme Court on Monday agreed to hear a trademark dispute between PepsiCo and the maker of Rise nitro cold-brew coffee drinks, teeing up a case over whether judges or juries should decide a mark's inherent strength when assessing whether consumers are likely to be confused.
May 21, 2026
The federal government said Wednesday the U.S. Supreme Court shouldn't weigh in on a trademark fight between PepsiCo and the maker of a nitro cold-brew coffee drink, even though it said the Second Circuit got its analysis of the case wrong.
January 02, 2026
An appeal over the use of foreign words in branding is up for consideration at the U.S. Supreme Court, and a Delaware federal judge is set to deliver his verdict following a bench trial over the "Ugliest House in America." Here are Law360's picks for the trademark cases to watch in 2026.
October 06, 2025
The solicitor general has been asked by the U.S. Supreme Court to weigh in on a trademark case against PepsiCo Inc. launched by a company that makes nitro-brewed coffee drinks called Rise.
March 25, 2025
A company that makes nitro-brewed coffee drinks called "Rise" has asked the U.S. Supreme Court to answer whether the strength of a trademark is a question of law to be decided by judges after the Second Circuit affirmed the dismissal of a lawsuit against PepsiCo.