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Novo Can't Get 'Deceptive' Lilly GLP-1 Ads Blocked Amid Suit

A sign reading Lilly in red script that sits in front of a fountain.

By Hailey Konnath

A New Jersey federal judge on Monday refused to issue an injunction blocking Eli Lilly & Co. from running ads allegedly comparing its GLP-1 drug to Novo Nordisk Inc.'s using "outdated" clinical trials and "false superiority messages," ruling that Novo Nordisk hasn't shown it would be irreparably harmed.


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