Kraft Lied About Hot Dog Taste Test Results: Sara Lee

Law360, New York (May 21, 2009, 12:00 AM EDT) -- Sara Lee Corp. has hit Kraft Foods Inc. with a false advertising and unfair competition suit, alleging that Kraft is misleading consumers with ads stating that a taste test found its Oscar Mayer hot dogs superior to Sara Lee's Ball Park brand.

In a suit filed Wednesday in the U.S. District Court for the Northern District of Illinois, Sara Lee claims that that the alleged tests only compared one type of Oscar Mayer wieners with one type of Ball Park franks, yet the ads claim consumers...
To view the full article, register now.