Firms Should Refine Ads, Not Abandon Them: Experts

By Anne Urda

Law360, New York (May 27, 2009, 12:00 AM ET) -- With money tight, many law firms are looking to cut back on advertising these days, but legal experts say the key is not to hide but to hone the message and to be discriminating about the medium.

Advertising is the No. 1 area where firms intend to cut back in 2009, according to a recent flash survey on law firms in transition conducted by consulting firm, Altman Weil Inc., with an estimated 39 percent of respondents indicating that they will be spending less on advertising in...
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