Small Firms Step Up Marketing Spending: Report

Law360, New York (June 3, 2009, 12:00 AM EDT) -- Smaller firms are positioning themselves to take advantage of the economic downturn that has caused many midsize and large firms to tighten their belts, expanding their spending on marketing and business development in contrast to their beleaguered peers, according to a new report.

While many of the AmLaw 100 firms are planning big budget cuts for 2009, there has been virtually no change in spending at AmLaw 200 firms, and spending has become even more aggressive at the smallest firms, a report by BTI Consulting Group...
To view the full article, register now.