Firms Focus Marketing On Client Retention: Report

By Erin Coe

Law360, New York (June 03, 2009, 12:00 AM ET) -- Looking to deepen relationships with existing clients amid the recession, marketing teams at law firms are spending a substantial portion of their budgets for 2009 on business development, according to a survey of legal marketing executives.

The BTI Consulting Group’s study, released Wednesday, looked at law firm marketing strategies and found that at least 30 percent of all firms’ marketing budgets are dedicated to the goal of business development.

AmLaw100 firms designated 30.5 percent of their budgets toward that development, 27.3 percent toward salaries and 15.4...
To view the full article, take a free trial now.

Already a subscriber? Click here to login

You must correct or enter the following before you can submit this form:

All fields required

  5. Required

Only Law360 gives you:

Non-stop coverage of high-stakes litigation across 30 practices

Real-time tracking and reports on 10,000+ companies, firms and industries

Over 80,000 attorney profiles with neutral data collected from active lawsuits

Research tools to find cases, court documents, attorneys and companies

Customized feeds and alerts that can easily be shared with colleagues

In-depth expert analysis from high-profile attorneys at top firms

Access to our vault with over 75,000 original articles