In Recession, Protecting Marks Means Cutting Corners

Law360, New York (June 5, 2009, 12:00 AM EDT) -- In a sign that the economy continues to falter, companies have stopped filing as many trademark applications and started taking aggressive measures to cut back on spending for marketing and product development, according to a recent report by Dechert LLP.

Trademark filings declined by 20 percent at the U.S. Patent and Trademark Office in the first four months of this year compared with the same period in 2008, showing that companies are scaling down on marketing initiatives that would have called for new trademark applications, while...
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