L'Oreal, Mark Owners Get Boost In ECJ Copycat Ruling

Law360, New York (June 18, 2009, 12:00 AM EDT) -- Handing a victory to trademark owners in a case over L'Oreal SA perfumes, Europe's highest court ruled Thursday that European law bars companies from taking advantage of the prestige of well-known marks to boost their own sales, even if the look-alike products do not directly harm the trademark owner.

The European Court of Justice held that even if consumers aren't likely to confuse a copycat product with a brand-name version, a company making look-alike products can still take unfair economic advantage of a mark's reputation or...
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