Less Can Be More When Wooing Corporate Counsel

By Anne Urda

Law360, New York (July 17, 2009, 6:07 PM ET) -- As law firms struggle to stay afloat and attract new business in difficult economic times, corporate counsel are finding themselves being hotly pursued. But it takes a lot more than a golf invitation or a fancy dinner to woo corporate clients these days, according to legal experts.

In the past, law firms were able to score clients through long-standing relationships or by performing work that garnered them a strong reputation, according to Gary Klein, president and founder of New York-based recruiting firm Klein Landau & Romm...
To view the full article, take a free trial now.

Already a subscriber? Click here to login

You must correct or enter the following before you can submit this form:

All fields required

  5. Required

Only Law360 gives you:

Non-stop coverage of high-stakes litigation across 30 practices

Real-time tracking and reports on 10,000+ companies, firms and industries

Over 80,000 attorney profiles with neutral data collected from active lawsuits

Research tools to find cases, court documents, attorneys and companies

Customized feeds and alerts that can easily be shared with colleagues

In-depth expert analysis from high-profile attorneys at top firms

Access to our vault with over 75,000 original articles