How To Keep Clients Loyal In A Down Economy

Law360, New York (June 23, 2009, 12:00 AM EDT) -- When times are tough, you're supposed to be able to rely on your friends, but can you count on your clients? That is the question facing many law firms currently as they look for ways to make sure their clients don't stray in the midst of cutthroat competition in the legal industry.

But wanting clients to remain loyal and getting clients to remain loyal are two different things, with legal experts recommending a cautioned, communication-first approach.

“There are any number of ways by which firms can...
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