PR Campaign For IP Can Give Firms A Boost

Law360, New York (June 29, 2009, 12:00 AM EDT) -- Many businesses are clueless about how to promote their intellectual property or are reluctant to reveal too much, but experts say that in this tight credit market, companies can no longer afford to keep their IP to themselves.

Companies that hone their communication skills to flaunt what is in their portfolio and what they plan to do with it are in a better position to boost their public image, their profits and their market share.

The value of IP is in the eye of the beholder,...
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