EU Efforts To Protect Marks Could Harry IP Holders

Law360, New York (August 7, 2009, 6:32 PM EDT) -- As recent European Union court rulings against beer collective Bayerischer Brauerbund and Anheuser-Busch Cos. Inc. indicate, trademark holders must be increasingly savvy in making sure their brands do not impede geographic indication rights abroad, especially as the EU ramps up efforts to protect regional foods and beverages such as Parmesan cheese and Scotch whiskey, attorneys say.

According to intellectual property attorneys, trademark holders should keep a close eye on trademark applications or geographic protection petitions, and work closely with local counsel in the countries where clients...
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