Bottled Water Group Sues Over 'Poison' Canteen Ads

Law360, New York (July 22, 2009, 6:47 PM EDT) -- The trade group that represents the bottled water industry has filed a false advertising suit against Eco Canteen Inc., a company that markets its stainless steel water bottles with an ad campaign claiming that “plastic water bottles could be poisoning you and your family.”

The trade group, the International Bottled Water Association, filed the suit Tuesday in the U.S. District Court for the Western District of North Carolina, alleging that North Carolina-based Eco Canteen has engaged in misrepresentation and disparagement in commercial advertising in violation of...
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