Colgate Sues J&J Over Total Trademark

Law360, New York (August 3, 2009, 4:54 PM EDT) -- Oral health care giant Colgate-Palmolive Co. has sued Johnson & Johnson alleging trademark infringement, saying the personal hygiene company is using a name similar to Colgate's Total brand.

Colgate asked the U.S. District Court for the Southern District of New York on Friday to stop Johnson & Johnson and its subsidiary McNeill-PPC from using the Total Care mark on mouthwash and other products, saying the name will cause confusion with and dilute Colgate's Total brand.

In the lawsuit, Colgate is also asking the court for financial...
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