Greenpeace, Kimberly-Clark End Forest Feud

Law360, New York (August 6, 2009, 2:34 PM EDT) -- Greenpeace has ended its five-year public relations campaign against Kimberly-Clark Corp., now that the company has said it will set more rigorous, environmentally beneficial standards for fiber sourcing in its paper products.

The two announced the end of their feud at a joint news conference on Wednesday. The agreement ends Greenpeace's “Kleercut” campaign against the company.

Greenpeace waged a pitched battle against Kimberly-Clark, which makes Kleenex, Scott and Cottonelle tissue and paper products, beginning in 2004. It accused the company of destroying virgin timber and endangering...
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