'Viagra Missile' Shot Down For Violating Pfizer's IP

Law360, New York (September 10, 2009, 8:51 AM EDT) -- The Viagra missile has been grounded now that a federal judge has ruled that the advertising stunt by a Long Island, N.Y., businessman violated Pfizer Inc.'s trademarks on the multibillion-dollar erectile dysfunction drug.

In an opinion Tuesday, Judge William H. Pauley III of the U.S. District Court for the Southern District of New York said a decommissioned U.S. Air Force missile emblazoned with the slogan “Viva Viagra” that Aryeh Sachs parked in front of Pfizer's Midtown Manhattan headquarters in September 2008 caused confusion in the marketplace....
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