Social Networks Spur Shift In Trademark Enforcement

Law360, New York (November 30, 2009, 7:48 PM EST) -- Social networking Web sites such as Facebook and Twitter are not only changing how trademark owners promote their brands, but making them rethink how they go about enforcing their marks, according to experts.

Because these sites are drawing mass appeal from potential consumers and a status update can turn viral in a matter of minutes, many companies are shying away from taking aggressive legal action against infringers in this arena and opting to employ softer tactics, experts said.

“Many times with social networks, a problem comes...
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