Targeting Product Endorsements In Advertising
The Guides revise the FTC’s initial guidelines published in 1980, providing advertisers and spokespeople with insight on how to keep their endorsement and testimonial advertisements in compliance with the FTC Act, particularly in light of new issues posed by the emergence of nontraditional consumer-generated media.
The Guides became effective on Dec. 1, 2009.
Endorsements Under the Guides
What Constitutes an “Endorsement”?
The Guides define an endorsement as “any...
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