French Court Finds For LVMH In EBay Keyword Spat

Law360, New York (February 11, 2010, 5:15 PM EST) -- A French court has found eBay Inc. guilty of misleading consumers by using search engine keywords that misspelled “Louis Vuitton” to redirect consumers to its Web site, and ordered the online auctioneer to pay a fine.

The Paris Court rendered the decision Thursday, ordering eBay to stop using keywords that harm the reputation of the leather goods company, owned by luxury group LVMH, and directing eBay to pay €200,000 ($275,800) in damages and €30,000 in legal fees, according to Louis Vuitton.

The totally penalty was based...
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