Marketing-Savvy Partners Have Edge In Lateral Race

Law360, New York (March 23, 2010, 6:11 PM EDT) -- With a weak economy keeping stakes high, marketing professionals at law firms are pressuring managing partners to place a greater emphasis on personality when they consider potential new hires, to make sure they have what it takes to represent the firm as a brand and attract business.

This strategy is becoming more prevalent as firms realize they need to be concerned not only with retaining client loyalty but with attracting strong lawyers who can help promote the firm's overall brand, legal experts say.

Clients buy good...
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