Employer Liability Under New FTC Endorsement Rules

Law360, New York (March 17, 2010, 11:03 AM EDT) -- As the importance of social networking and blogging continues to grow in today’s increasing Internet-dominated business world, the Federal Trade Commission has revised its Guides Concerning the Use of Endorsements and Testimonials in Advertising, published in the Federal Register at 16 C.F.R. Part 255.

These new guidelines address the application of Section 5 of the Federal Trade Commission Act, which prohibits unfair or deceptive acts or practices and unfair competition in or affecting commerce, to the use of endorsements and testimonials in advertising.

These new guidelines...
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