JA Apparel V. Joseph Abboud: A Cautionary Tale

Law360, New York (March 3, 2010, 12:16 PM EST) -- Not surprisingly, many fashion designers choose to use their personal names as brand names. The obvious appeal is that the designer will automatically be associated with her work, and will gain personal acclaim for a favorably received product line.

However, as most recently illustrated in the dispute between fashion designer Joseph Abboud and JA Apparel Corp., there are pitfalls inherent in using a designer’s personal name as a brand name.

The Abboud Case

Fashion designer Joseph Abboud began selling his men’s clothing line in 1987 under...
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