Charbucks, Starbucks IP Spat To Head To Mediation

Law360, New York (March 5, 2010, 7:23 PM EST) -- The long-running trademark dispute between coffee giant Starbucks Corp. and a mom-and-pop New Hampshire coffee company that markets a blend called “Mister Charbucks” is headed to mediation.

The case, launched in 2001 by Starbucks against Wolfe's Borough Coffee Inc., will go before a magistrate judge in the U.S. District Court for the Southern District of New York for mediation, according to an order filed Thursday.

Starbucks claims that the name “Charbucks” dilutes its brand, but has failed to pull a win out of nearly nine years...
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