FDA Sets Rule Limiting Tobacco Marketing Toward Kids

Law360, New York (March 18, 2010, 4:09 PM EDT) -- The U.S. Food and Drug Administration has finalized a broad set of restrictions on marketing cigarettes and smokeless tobacco to teens and children in a move FDA Commissioner Margaret Hamburg acknowledged on Thursday could spark legal opposition.

The new rule was a provision of the 2009 Family Smoking Prevention and Tobacco Control Act, which gave the FDA wide regulatory authority over the tobacco industry. It will go into effect June 22.

The rule aims to limit children and teens' access to tobacco and curb advertising that...
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