Dazzlesmile Says Google, Others Confused Consumers

Law360, New York (March 23, 2010, 6:39 PM EDT) -- Dental product maker Dazzlesmile LLC has added a false patent marking claim to an already broad-reaching suit accusing a slew of companies, including Google Inc. and Microsoft Corp., of conducting a trade name infringement scheme to confuse consumers.

Companies trying to pass their teeth-whitening products off as authentic Dazzlesmile products also falsely claimed the infringing products were patented, Dazzlesmile alleged in an amended complaint lodged Monday in the U.S. District Court for the District of Utah.

The amended complaint added Canadian Internet marketing firm Neverblue Media...
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