Best Buy Accuses Rival Of False Ad Campaign

Law360, New York (April 19, 2010, 3:10 PM EDT) -- Best Buy Stores LP has accused rival electronics retail chain Ultimate Electronics of misleading consumers through an ongoing advertising campaign that falsely promises to always beat Best Buy's prices.

The complaint, filed Friday in the U.S. District Court for the District of Minnesota, alleges that Ultimate Acquisition Partners LP, which operates the Ultimate Electronics chain, has run a two-year “systematic campaign of false and misleading advertising” that boasts of undercutting Best Buy's prices every day.

According to the suit, Ultimate's ads assert that it checks Best...
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