Jones Day Reps P&G In Holistic Pet Food Acquisition

Law360, New York (May 5, 2010, 2:56 PM EDT) -- Procter & Gamble Co. has signed an agreement to acquire privately held pet food business Natura Pet Products Inc., a move that will enable the consumer goods conglomerate to expand into the “holistic and naturals” segment of the pet food industry.

The specific terms of the deal, announced Wednesday, were not disclosed. But if it goes through, Procter & Gamble will take over Natura's Innova, Evo, California Natural, Healthwise, Mother Nature and Karma pet food brands, to go along with the Eukanuba and Iams brands it...
To view the full article, register now.