Schering Wins Neutrogena Sunscreen False Ad Suit

Law360, New York (May 20, 2010, 2:16 PM EDT) -- A federal judge has handed Coppertone maker Schering-Plough Healthcare Products Inc. a victory in its fight with Neutrogena Corp. over sunscreen advertisements, finding Neutrogena's advertising literally false in violation of the Lanham Act.

Judge Sue L. Robinson of the U.S. District Court for the District of Delaware granted partial summary judgment to Schering-Plough, ruling that Neutrogena's packaging and advertising for its "Ultra Sheer Dry-Touch Sunblock SPF 100+" violates the Uniform Deceptive Trade Practices Act as well.

The court held that the ads were false because they...
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