Belvedere Vodka Makers Infringed Trademark: Suit

Law360, New York (May 20, 2010, 6:51 PM EDT) -- Vodka distributor Zodiac Spirits Inc. has lodged a trademark infringement suit against the makers and marketers of Belvedere-brand vodka, taking issue with a $10 million advertising campaign describing the brand as 'Naturally Smooth.'

Richardson, Texas-based Zodiac sued importer Moet Hennessy USA Inc. and others Thursday in the U.S. District Court for the Eastern District of Michigan, saying it has held the trademark rights to the 'Naturally Smooth' slogan since 2002 and calling on the court to enjoin the defendants from continuing the ad blitz, estimated to...
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