Google Shares Ad Info In Wake Of Antitrust Concerns

Law360, New York (May 25, 2010, 7:42 PM EDT) -- Google Inc. has revealed how it shares advertising revenues in a bid to increase transparency in the wake of an Italian antitrust investigation into whether its practices hurt competition in the online ad market.

In a blog post Monday, Neal Mohan, Google's vice president for product management, said the company pays publishers 68 percent of the revenue it collects from advertisers for ads that appear next to content on publishers' websites.

Publishers that place a custom Google search engine on their sites get 51 percent of...
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