Innovative Managing Partner: Mintz's Bob Bodian

Law360, New York (June 14, 2010, 4:39 PM EDT) -- In an economy that has sent other big-league firms scrambling to cut costs, Mintz Levin Cohn Ferris Glovsky & Popeo PC's Bob Bodian has brought on business development managers and boosted the firm's marketing budget by 25 percent, earning a place among Law360's Most Innovative Managing Partners.

Bodian, who became Mintz Levin's first-ever New York-based managing partner on July 1, 2009, ramped up spending to increase the firm's top line revenue while some firms had their sights on the bottom line.

According to Bodian, firms should...
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